Monday, February 11, 2013

Beyonce: The Ultimate Marketing Machine

Lately, King Bey has been making major headlines. To the general public, it may seem like a coincidence, but to those who follow the marketing world, we know that it is all calculated.

The former Destiny's Child lead singer was the topic of discussion after infamously lip syncing at the Presidential Inauguration (January 21st, 2013), gave us a 'lights out' performance at the Super Bowl (February 3rd, 2013, announced the Beyonce World Tour " The Mrs. Carter Show" (February 3rd, 2013--just minutes after her Super Bowl performance) and is scheduled to release a scripted documentary 'Life is But A Dream" on HBO (February 16th, 2013).

In a recent interview on CNN, Matthew Knowles (Beyonce's father and former manager) reveals that nothing is released about Beyonce until she is ready. Which undoubtedly, the singer admitted in the trailer for 'Life is But A Dream', where she said "I always battle with how much do I reveal about myself" 

PepsiCo, one of the world's largest carbonated soft drink manufacturers, endorsed the powerhouse. This relationship seems to be mutually beneficial, but it's hard to distinguish who/which is bigger? 
The PepsiCo brand or Beyonce? 

The latest revelation from the marketing powerhouse is a spread in the March 2013 issue of Vogue (on news stands February 19th, 2013). Here is a sneak peek: 

No  matter how much she reveals, we always want more. 

No comments:

Post a Comment

Site Design by Designer Blogs